Case - Laitila
Laitila needed a bottle that supports the craft beer brand and helps them stand out from the competition. They also wanted to gain new customers from random experimenters and the people wanting to try something new.
Being cost-conscious, Laitila wanted to avoid tying up capital in large stocks, so they were also looking for a flexible package supplier.
We suggested the international long neck bottle to support the craft beer image. Good availability makes it possible to fill orders as needed and avoid overstocking the bottles. The bottle size was limited to 33 cl which enabled Laitila to drive the unit price down for consumers. At the same time, a unique 33 cl bottle attracts new customers, especially women who sometimes feel the 50 cl bottle is too large.
Closure was chosen to enhance the unique brand.
Laitila also uses cans for their bulk products. We have been supporting the canning process since the beginning. We were Rexam’s agent in Finland so we've been collaborating with Laitila since the early 2000s. Communication between Bevpak and Laitila has been good since the beginning and it's been our pleasure to see that Laitila has grown to be one of the leading brands in its field.